When I work with a startup, typically one of the first exercises I help them go through is a visioning exercise that starts with a simple question:
“How big do you want to be five years from now?”
What matters in the answer is not the first digit of the number, but the quantity of zeroes after it. The mindset of companies that aim to grow to $5M, $50M or $500M in revenue after five years is totally different. They indicate different points in the risk/reward continuum and imply very different requirements for growth speed.