Category: Strategy


Applications, Platforms and Layers

Over the past 15 years we have evolved into the growing Digital Neighborhood. I think a particularly interesting effect is the transformation of applications into platforms, and platforms into layers.

The connected footprint: see the expansion

As I mentioned in my last post, over the past few years we have become part of a growing Digital Neighborhood that already features over half a billion people. Here’s an interesting data point and a great visual that help understand just how fast the expansion is happening and the rate at which it is accelerating:

Let me introduce you to 600 million people… wait… 601…

Over the past two years, “Gamification” has grown to be one of the hottest buzzwords. A Google search on it today returns well over half a million results, and it was the central topic at last month’s South-by-Southwest Interactive (SXSWi) conference in Austin.